Post-Production

Taking a Rollercoaster to Work

February 5th, 2010 | Posted in Blog, Post-Production | Comments Off

Check out this beautifully rendered commercial showing a rollercoaster looping and turning throughout the New York City skyline. Boston’s ‘More Than a Feeling’ drives the pace of the commercial. Too bad you can’t see it on US televisions. This commercial was produced for a United Kingdom television audience.

Watch the commercial here.

Watch the behind-the-scenes video.

Learn how the commercial was made.

Green Screen Science

December 15th, 2009 | Posted in Blog, Post-Production, Production | Comments Off

Green Screen ScienceAnyone who has dabbled in post-production effects knows that green screen work requires everyone in the workflow to be on the same page, from the camera operator to the visual effects artist.

The camera should shoot on a format that can pull a minimum of 4:2:2 color space to get a decent key. Anything lower will degrade the edges of the subject substantially. Other things to keep in mind is shutter speed and ISO.

AXA Media Group monitors the effect in real-time on-location tethered to either a tape-based or tapeless camera. A waveform and parade scopes are used to find inconsistancies in the lighting. “An ounce of prevention is worth a pound of cure.” Keeping this adage in mind ensures that the client will avoid extra expenses in post or re-shoots by getting the best footage possible the first time around.