Check out this beautifully rendered commercial showing a rollercoaster looping and turning throughout the New York City skyline. Boston’s ‘More Than a Feeling’ drives the pace of the commercial. Too bad you can’t see it on US televisions. This commercial was produced for a United Kingdom television audience.
Blog
Green Screen Science
December 15th, 2009 | Posted in Blog, Post-Production, Production | Comments Off
Anyone who has dabbled in post-production effects knows that green screen work requires everyone in the workflow to be on the same page, from the camera operator to the visual effects artist.
The camera should shoot on a format that can pull a minimum of 4:2:2 color space to get a decent key. Anything lower will degrade the edges of the subject substantially. Other things to keep in mind is shutter speed and ISO.
AXA Media Group monitors the effect in real-time on-location tethered to either a tape-based or tapeless camera. A waveform and parade scopes are used to find inconsistancies in the lighting. “An ounce of prevention is worth a pound of cure.” Keeping this adage in mind ensures that the client will avoid extra expenses in post or re-shoots by getting the best footage possible the first time around.
Storyboarding on the iPhone
December 9th, 2009 | Posted in Blog, Production | Comments Off
Two months ago, I purchased an app for my iPhone called Hitchcock. Since then, the creators changed its name to Cinemek Storyboard Composer. They realized that most people would not know what the Hitchcock app could do by just calling it, “Hitchcock.” The app utilizes the built in iPhone camera by taking the snapshots of your shooting location and then arranging them in the order that you want them to play out on the screen. You can position a silhouetted icon of a person anywhere in the frame. Re-size it, rotate it, and place as many as you want in a scene. You can type dialogue or say it into the phone and attach a sound file to the frame which enables frames to appear in sequential order with your dialogue and pacing. Then you hit playback and voila, it’s all organized for easy visualization of the final storyboard. We used it on a recent film shoot and it proved to be a very useful and time saving app for our production.
Go see for yourself at Cinemek’s web site.